Ambasat Website Reinstated

A complete web design for a company that provides DIY satellite experiences to kids and enthusiasts. You can launch your satellites into space as well.

Project Duration:

3 months

Deliverables:

User Personas, Competitor Analysis, UX Audit, Affinity Mapping, Information architecture, Wireframes, Mockups

Discover

Define

Ideate

Prototype

Test

The Challenge

Ambasat is a UK-based immersive DIY that provides secondary school students and DIY enthusiasts the experience to build their own small satellite(chipsat) and launch them into space. The goal of this work was to help the company improve their web UX and improve the site so as to attract the younger audience and convey a compelling message.

User Research

Key Research Findings:

The Satellite Kit is the main selling point rather than the course.

Visitors to the website should understand the benefits of the business offerings.

Website must appeal to the younger audience.

The platform must answer common questions users may have and simplify queries.

Detailed description of the product must be available but should not use technical jargon.

Pictures and other media should be available and attract kids.

Platform must comply to the WCAG requirements.

A redesigned ecommerce store is required.

Must have a clear "Call-To-Action".

Must abide by the fundamental design principles.

Design styles must be consistent and follow standards throughout the entire website.

Text, media, color, etc. must provide sufficient contrast to improve usability.

Problem Definition

Issues to Address:

No consistency in buttons.

Not following F/Z pattern.

Button copy is too long.

Didn’t use any accordion.

Font Choice Not Legible.

Poor Contrast.

Not complying to Law of Proximity Standards.

Poor visual design.

Sitemap/menu not clear.

Marketing copy needs improvement.

WCAG requirements not met.

Ideation

Visual Design

Mockups

Discover

Define

Ideate

Prototype

Test